“Amazon expects the same thing of us as every Amazon business: that we’re able to thrive independently and financially,” Minton said. Minton pointed to Amazon’s desire for Twitch to be independently sustainable. Although nearly 23,000 Twitch users have asked Twitch to move to a 70/30 revenue model for all streamers, Twitch Vice President of monetization Mike Minton told the audience that it “is simply is not viable for Twitch over the long-term.” We have a lot of work to do internally to be like, ‘What is the next step?’”Įxecutives addressed streamers’ monetary concerns privately and in a public session Sunday afternoon that was livestreamed. “When you look at your career, you’re not like, ‘I made it,’ and then never try to get a promotion again,” Kish said. “Execs haven’t done anything to build trust, but I’m feeling more and more bonded with other people in the same boat.”Īlthough the recent changes only affect a small percentage of Twitch’s more than 50,000 partnered streamers, those who are the most popular and bring in the most revenue, backlash followed from people who felt Twitch had taken away a potential future financial opportunity to aspire to. She said if anything, TwitchCon helped her bond with other streamers who share her frustrations. “They need to start listening to us and actually take us seriously,” said a partnered streamer who goes by Vio, who spoke directly to Twitch staff over the weekend. But many streamers feel that Twitch has compromised their potential for profitability in exchange for the company’s own.
The company has made moves to help more streamers make money, like lowering the level at which a streamer can withdraw revenue to $50 from $100, and rolling out products that Twitch says have boosted streamers’ revenue per hour by 27% over the last five years. The number of active streamers on the site has more than doubled since September 2019 to more than 7 million. The pool of breakout streaming stars able to pull in hundreds of thousands or even millions of dollars has become increasingly competitive after Twitch’s pandemic boon.
#Twitch creator dashboard how to#
Some focused on how to graduate from “affiliate” to “partner” status, a level that allows streamers to earn revenue through subscriptions and ads, and how to continue to monetize their business from there. There were about 20 panels and sessions aimed at teaching streamers how to earn more money, grow their brands and gain enough popularity to attract sponsorships. Some sessions gave streamers the opportunity to directly approach Twitch staff about their monetary concerns. But the changes, including the revenue split and incentivizing streamers to run ads, have proven unpopular with the content creators that Twitch considers its primary customers.Īt TwitchCon, executives and streamers met face-to-face and attempted to come to an understanding. Increasingly, Twitch has been focused on financial sustainability with the goal of eventual profitability despite enormous costs tied to the technology necessary to support the 2.5 million hours of live content broadcast around the world daily. The change was intended to remove inconsistencies in how Twitch arranged these deals, President Dan Clancy said in a blog post at the time. Case in point like how you were gonna force mid-roll ads on streams, and immediately people pointed out how bad that is.Last month, Twitch announced that starting next June, it’s adjusting its revenue sharing model so that top streamers will keep 70% of revenue for the first $100,000 earned on the site through fans’ subscriptions, but that will drop to the standard 50/50 share split after that. I keep seeing stupid changes like these being made on Twitch that make no sense at all without any careful consideration of what it ends up doing to streamers as a result. This is something that needs to be reverted to how it was before. it just makes their raids seem less significant.
I want to recognise the people who raid into me even if their viewership isn't that big, I don't want to see someone just show up as a host to my streams when they set a raid. This essentially cripples streamers ability to be noticed when they raid someone after finishing a stream, it was already bad enough when you crippled it so that people can't raid/host channels from 1 viewer, which is fine I guess, but to change the requirement to 5 viewers is bad overall. I have to say this in REALLY bad, because this hurts smaller streamers who might not have that many viewers watching their channel, only to see their own raids turn into hosts instead. I just noticed the recent changes to people setting raids after a stream how the requirement is now pushed to minimum of 5 viewers and over.
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